Enlightened Capitalism: Based on a True Definition of Capital
In recent years, the very fabric of capitalism has come under intense scrutiny. As the world grapples with crises ranging from economic inequality to environmental degradation, the traditional narratives surrounding capitalism, usually narrowly defined as a system characterised by private ownership and profit maximisation, are being forcefully challenged by the Enlightened Enterprise Academy and others.
To foster a more equitable and sustainable future, we must embrace a true definition of capitalism that is broader and recognises the diversity of capital forms and the profound significance of social responsibility.
Enlightened and Equitable Capitalism, as advocated by the Enlightened Enterprise Academy, emerges as a vital alternative, offering a definitive pathway to restore legitimacy and confidence in the economic system.
Defining Capital
Capital is a store of wealth in forms that can be utilised for future use and enjoyment. This encompasses several types of capital, each contributing uniquely to economic activity and societal well-being. They include, but are not limited to,:
Financial Capital: The most recognised form, encompassing money, investments, and other financial assets that can be leveraged for spending, investment, or income generation.
Natural Capital: Includes natural resources and ecosystems that provide intrinsic value: forests, water, minerals, biodiversity. Natural capital is essential for sustaining life, ensuring a flourishing planet, and supporting economic activity.
Social Capital: Refers to networks, relationships, and social connections that foster cooperation and collaboration within communities. It enhances trust, support, and access to opportunities, contributing to both individual and collective prosperity.
Reputational Capital: The value derived from a person’s or entity’s reputation, brand, or trustworthiness. A strong reputation translates into loyalty, partnerships, and competitive advantage.
Human Capital: Encompasses the skills, knowledge, and experiences of individuals that drive their well-being and prosperity, as well as the productivity of organisations, communities, and societies. Investing in human capital is crucial for innovation and growth at every level.
Recognising capital in these diverse forms is essential to understanding its role in supporting economic activity, social cohesion, and environmental sustainability. Ultimately enabling human and societal flourishing.
The Difference Between Assets and Capital
It is important to understand the difference between assets and capital.
While all capital is a type of asset, not all assets are capital.
An asset is anything of value that is owned or controlled by an individual, organisation, community, or nation, such as land, money, knowledge, or equipment.
For something to be considered capital, it must be used productively to create future value.
For example, a forest is a natural asset, but it becomes natural capital when it is actively preserved or sustainably managed to support life and economic activity.
Capital is best understood as assets in action - resources that are being used to generate wealth, well-being, or long-term benefit.
Assets can also lose value, and even become liabilities, when they are no longer useful, relevant, or aligned with evolving social and ecological realities. This shift often occurs when external conditions change, such as through technological advancement or changing cultural norms.
For instance, legacy telecommunications infrastructure may have once been a valuable asset, but with the rise of Wi-Fi and mobile networks, it becomes obsolete, costly to maintain, and unable to generate future value.
The same is true for knowledge and ideas. When they no longer serve a constructive purpose, they can hinder progress.
Outdated knowledge is no longer and asset and cannot be viewed as intellectual capital. It becomes intellectual baggage. Neoliberal economic thinking is a prime example.
Once regarded as a guiding framework for prosperity, it is now widely discredited for promoting deregulation, privatisation, and market supremacy at the expense of social equity and environmental sustainability. Far from being a productive asset, such thinking has become a liability, obstructing necessary transformation.
The same applies to many core assumptions inherited from the first Enlightenment, especially the belief that nature exists for human control and exploitation. These ideas have fuelled extractive, mechanistic models of growth that treat natural resources as commodities rather than sacred elements of a living system.
In this context, “sacred” refers to something held in deep respect, intrinsically valuable, and deserving of care and stewardship, not because of its utility, but because of its fundamental role in sustaining life.
Because we have regarded nature as something to dominate, rather than something sacred, to be protected, respected and related to in a mutual relationship, we have created ecological liabilities that now threaten the future of all life.
Crucially, assets that become liabilities often do so slowly and quietly. As a result we may fail to, or refuse to, recognise the shift. This is particularly true with deeply embedded worldviews.
This applies to neoliberal thinking, Enlightenment-era assumptions, and the narrow definitions of capitalism that continue to dominate mainstream discourse.
The related ideas shape how we perceive reality and how we behave within it. When these ideas become misaligned with the needs of our time, they do more harm than good.
In such cases, rethinking what we count as capital, or even as "truth", is not just helpful, it becomes essential for survival and renewal.
The Narrow Definition of Capitalism
Capitalism has traditionally been defined in terms of private ownership and the pursuit of profit. This narrow definition reduces capitalism to a system where wealth is concentrated in the hands of a few, leading to significant disparities in income, opportunity, and influence. It overlooks the contributions of public goods, communal resources, and the broader well-being of society.
This limited perspective is fundamentally flawed. It fails to acknowledge that public assets and social capital are essential for creating a functioning economy, or that natural capital is critical to our continued existence.
Public goods such as infrastructure, education, and healthcare are indispensable for supporting private enterprise and fostering a healthy, productive society.
By excluding vital forms of capital, the narrow view of capitalism perpetuates a system that is not only unjust but also unsustainable. It limits the capacity of capitalism to evolve and adapt to the complex challenges of the 21st century.
The Limitations of Neoliberal Capitalism
Neoliberal capitalism, characterised by deregulation, privatisation, and an unwavering belief in the self-correcting power of markets, has significantly deepened these inequalities and structural problems. Policies driven by this ideology have prioritised short-term profits over long-term societal and environmental wellbeing.
Under neoliberal influence, corporate governance has often focused narrowly on shareholder value, sidelining the interests of employees, communities, and ecosystems. Public services have been cut back or outsourced, while environmental regulations have been weakened in the name of efficiency and growth.
Trust in economic and political institutions has eroded, and a growing number of people feel excluded from the benefits of economic progress as a consequence.
The impacts are visible and severe: rising inequality, climate breakdown, political polarisation, and a loss of shared purpose.
The neoliberal model has proven incapable of addressing the interconnected challenges we now face. Instead of fostering resilience and cooperation, it has entrenched competition, fragmentation, and short-termism.
It is no longer sufficient to reform neoliberal capitalism at the margins. What is required is a paradigm shift, a move towards a model of capitalism that is inclusive, regenerative, and accountable to all stakeholders, not just shareholders.
Enlightened and Equitable Capitalism: A Broader Vision
In stark contrast, Enlightened and Equitable Capitalism offers a broader, more inclusive understanding of what capitalism can and should be. It redefines success in terms of long-term value creation for all stakeholders, including people, communities, ecosystems, and future generations.
Holistic Value Creation
This model of capitalism embraces the imperative to create and protect value across multiple dimensions. It goes beyond profit to consider how organisations impact human well-being, social cohesion, environmental sustainability, and intergenerational fairness.
Restoration of Trust
By embedding transparency, ethical practices, and meaningful community engagement into business strategies, Enlightened and Equitable Capitalism rebuilds trust in institutions. It invites enterprises to act as stewards of both economic and social systems.
Addressing Inequality
Rather than accepting inequality as a necessary by-product of growth, this model confronts it directly. It supports policies and practices that enable fair access to resources, opportunities, and decision-making power, ensuring that prosperity is more evenly shared.
Environmental Sustainability
A core commitment of Enlightened and Equitable Capitalism is to recognise and protect natural capital. Businesses must align their operations with the ecological limits of the planet, taking responsibility for their environmental footprints and contributing to regeneration.
Innovation Through Collaboration
This approach fosters innovation through cooperation across sectors and disciplines. It values partnership between businesses, governments, civil society, and communities to co-create solutions to complex societal challenges.
Legitimacy and Accountability
Accountability and ethical governance are central to this vision. By holding themselves to higher standards, businesses can reinforce their legitimacy and demonstrate that capitalism can indeed serve the common good.
The Role of Public and Common Goods
A vital aspect of Enlightened and Equitable Capitalism is its recognition that private ownership is not a defining feature of capitalism.
Public goods, common resources, and shared assets are fundamental to a functioning economy and a thriving society.
Public goods such as infrastructure, education, healthcare, clean water, and public transport provide the foundations upon which individual prosperity and private enterprise depend. They represent long-term investments in collective well-being and economic stability.
Similarly, common goods, including shared natural resources like air, oceans, forests, and biodiversity, require collective stewardship. These are resources to which all members of a community should have access, and which must be preserved not only for present use but for future generations.
Enlightened and Equitable Capitalism acknowledges that these goods are not mere externalities but central to value creation. Treating them with care and respect is not only morally responsible but economically wise. When neglected or exploited, these shared resources degrade, creating systemic risks that undermine both markets and society.
This model therefore champions investment in public infrastructure, the protection of common goods, and the design of institutions that ensure fair access, sustainable management, and long-term resilience.
Enlightened and Equitable capitalism positions it not as a zero-sum game of private gain, but as a collective enterprise grounded in shared responsibility and mutual benefit.
The True Nature of Value
In Enlightened and Equitable Capitalism, value is understood as a multidimensional concept.
Assets and capital derive their value not only from market price, but from the significance, utility, and contribution they make to human and ecological well-being.
Traditionally, value has been measured in monetary terms, often using price as a proxy. However, price is frequently a poor substitute for true value.
It may reflect scarcity, market dynamics, or profitability, but it rarely captures broader impacts or intrinsic worth. For instance, a life-saving medicine priced beyond the reach of those in need reveals a disconnect between economic value and moral worth.
Modern accounting is slowly evolving through frameworks such as the 'multi-capitals' approach, which recognises financial, natural, human, social, and intellectual forms of capital. Yet current reporting standards still tend to prioritise short-term financial outcomes.
The Enlightened Enterprise Academy argues for a deeper shift, one that goes beyond metrics to a more ethical and holistic understanding. This is embodied in the Dignity Theory of Value, developed by the Academy's founder, Paul Barnett. According to this theory, value must be assessed not only in terms of financial return, but also in relation to the inherent dignity of all affected.
Dignity, in this context, refers to the recognition of intrinsic worth, the idea that people, communities, ecosystems, and future generations matter in and of themselves, regardless of their market value. When decisions are guided by this principle, they are more likely to serve the common good and foster long-term legitimacy.
This approach does not reject conventional considerations of value for money but complements them. It ensures that pricing and investment decisions reflect the full spectrum of consequences, including moral, social, and ecological dimensions.
By adopting the Dignity Theory of Value and building accountability structures around it, Enlightened and Equitable Capitalism charts a path toward more humane and sustainable economic systems, systems that prioritise what truly matters.
Restoring Legitimacy and Confidence
Restoring legitimacy in capitalism requires more than piecemeal reform. It demands a cultural shift in how we define and measure success.
Rather than evaluating businesses solely by their financial performance, Enlightened and Equitable Capitalism encourages us to assess them by their contribution to society, the environment, and shared well-being.
This transformation involves embedding long-term thinking, inclusive decision-making, and ecological awareness into the heart of economic life.
When businesses operate with transparency, fairness, and accountability, they build trust, not only with investors, but with employees, customers, communities, and future generations.
By embracing the principles of Enlightened and Equitable Capitalism, enterprises can rebuild the social contract that underpins their legitimacy and that of the economic system. This shift is not just desirable. It is necessary for the survival of capitalism in a world that is rapidly running out of patience with outdated models.
Conclusion
As we confront the complex realities of the 21st century, it becomes clear that capitalism must evolve. The narrow, profit-centric model is no longer fit for purpose. We need a form of capitalism that reflects the interconnectedness of our social, ecological, and economic systems.
Enlightened and Equitable Capitalism offers a compelling alternative, one that values diverse forms of capital, respects human dignity, and promotes sustainable prosperity for all. It redefines value, rebalances power, and reimagines success in terms that resonate with our shared humanity and long-term survival. This is not merely a theoretical proposition. It is an urgent practical necessity. The time has come to redefine capitalism and build a future that genuinely benefits everyone.
Support the Enlightened Enterprise Movement
You can support the Enlightened Enterprise Movement in a number of ways:
BECOME A MEMBER
If you want to help us pioneer the change become a Pioneer Member or a Young Pioneer Member (Under 35):
Young Pioneer Member (Under 35) £24.50/month JOIN £245/year JOIN
Lifetime Patron £200/month (X 12) DONATE or £2000 (one time) DONATE
Corporate Patron Detail on request
For more information about the Enlightened Enterprise Academy
SUNSCRIBE TO ENLIGHTENED ENTERPRISE MAGAZINE (Free to members)
SUBSCRIBE TO THE SALON (Free to members)